Paşafırını, the fastest growing bakery-cafe chain in Turkey partnered with Makine to develop an ambitious national rebrand and a marketing ecosystem from the ground up. Together, we repositioned Paşafırını as "the customer-centered bakery - cafe chain that delivers international tastes with a local and traditional approach” and introduced “Smile at every bite".
Our work with Paşafırını spans Makine's full end-to-end capabilities, from strategy and experience design to campaign ideation and creative content. For all our work, our goal is to help Paşafırını develop innovative ways to engage customers across the country and to increase brand awareness for franchisees.
Our team produced micro-video content and photos in our in-house production studio with food stylists and commercial photographers. Re-sorting visual content for 500+ products into newly defined categories helped to build a new communication system for web, social media, campaigns and periodically updated in-store branding.
"Our new brand image and marketing strategy has triggered a whole new culture in our customer relations"