Voult is a promising startup that enables individuals to invest in energy plants in form of blockchain based digital assets with low entry barriers. Voult partnered with Makine to design its corporate ID and re-designed its website experience for higher conversions. Together, we positioned Voult as "The future of smart energy investment for individuals".
Our work started with the research of the current energy investment platforms and their differences to Voult's innovative approach. Framing of all critical differences along with Voult's vision, values, and service strategy enabled us to get a clear picture for the naming and positioning process. By interlacing all core values into the most valuable keywords we build a creative playground to discover a distinctive and unique name to the market. We merged the words "Vault" and "Volt" into "Voult" as a symbolic association that fortifies the image of the platform.
At the visual branding stage, our team translated all interlaced keywords into basic visual shapes wich lead us design Voult's new logotype in harmonic balance to its name. As result, we created a memorable, high-frequency brand image, able to transport all of Voult's values and powerful enough to highlight itself from the competition.
Since Voult has a fairly new way of offering its services, we we're tasked to design the best possible web experience that enables users to make decisions with as less barriers as possible. In close collaboration with Voult's team, we mapped and structred all critical data for public plant offerings from a customers point of view. Our team designed a CMS friendly and flexible design system along with clearly structred landing page templates that contain all relevant information to compare and opt in.
"The road to a great final product for startups is cluttered with bumps and bruises. Not so with Makine. The experience was both enlightening and fun"